Instrument Serif
The expressive voice
A little more understanding.
Editorial headlines with a human touch. Regular and italic, at weight 400.
NOW HEALTHA clearer beginningClarity. Connection. Care.
Your health deserves a little understanding.
Preparing your experience
NOW HEALTHA clearer beginningClarity. Connection. Care.
Your health deserves a little understanding.
Preparing your experience
NOW HEALTH AI / Brand resources
Our identity, in one place. The official logos, colors, type, and imagery for telling the NOW HEALTH AI story with clarity and care.
34 files · 1.8 MB ZIP · Fonts & licenses included
NOW HEALTH AI01 / The essentials
Use the original mark and ready-to-use lockups. Choose the version that works best on your background.
On darkThe original mark, its transparent export, and the supplied source artwork.
On darkLight and dark versions, preserving the shape of the original mark.
The existing application icons, including the Apple touch icon.
SVG files preserve the original raster symbol; lockup lettering is outlined. They are not fully vector masters. For large-format print, contact our team.
02 / The essentials
Our established DNA imagery, editorial artwork, and a ready-to-share social card. Original files, ready to download.
03 / The essentials
The live site palette: near black and soft white, with mint leading the way. Use amber and rose as supporting accents.
The canvas
#020305Clarity & contrast
#EDF0E8Our signature accent
#A3DFBCA little warmth
#E6C18EA human touch
#D5A9B404 / The essentials
Expressive when we tell a story. Clear when we explain something. Both families are open source.
The expressive voice
A little more understanding.
Editorial headlines with a human touch. Regular and italic, at weight 400.
The clear communicator
A better starting point for care.
Legible body copy, product interfaces, and wordmarks. Variable weights 400–700.
05 / The essentials
A consistent identity helps people know who they are hearing from. Keep it simple, recognizable, and honest.
½ × mark heightLeave at least half the symbol's height as clear space around the visible logo. Choose the light lockup for dark surfaces and the dark lockup for light surfaces. Keep the lettering and mark together.
Usage guidelines · TXTFor press, co-branding, permissions, or large-format artwork, get in touch with the team at 5th Echelon.