NOW HEALTH AI — brand usage
Updated 2026-11-11

Name
Use NOW HEALTH AI in full when introducing the product. Keep AI uppercase.

Logo
Use the supplied lockups. Keep the proportions, spacing, and original symbol intact. Leave at least half the symbol's height as clear space around the visible logo. Use the light lockup on dark backgrounds and the dark lockup on light backgrounds. Avoid stretching, rotating, adding shadows, or placing the logo over busy imagery.

Formats
Logo PNG exports are transparent. SVG exports contain the original raster symbol; wordmark lettering is outlined. These are not fully vector logo masters. Contact NOW HEALTH AI for large-format print requirements.

Colors
Near black: #020305 (--background)
Soft white: #EDF0E8 (--foreground)
Mint: #A3DFBC (--health-mint)
Warm amber: #E6C18E (--health-amber)
Muted rose: #D5A9B4 (--health-rose)
Use near black as the primary canvas, soft white for reading, and mint as the main accent. Amber and rose are secondary accents. Choose accessible foreground/background combinations; do not rely on color alone. The original symbol retains its original mint artwork.

Typography
Instrument Serif: editorial headlines and expressive accents.
Instrument Sans: logo lettering, interface text, and body copy.
Original font files and SIL Open Font License notices are included in fonts/.

Imagery
Keep the established DNA and network visual identity on a near-black canvas. Preserve the supplied artwork. Decorative DNA imagery is not medical imaging, scientific evidence, or a clinical claim.

Voice
Clear, calm, human. Describe NOW HEALTH AI as a health-education and preparation tool, not a clinician, diagnosis, or treatment service.

Attribution and permissions
NOW HEALTH AI is a product of 5th Echelon. Do not imply a partnership, endorsement, or clinical certification. Contact https://www.nowhealth.ai/contact for co-branding, press questions, or other permissions. Font licensing is separate from the brand assets.